Episodes

5
July 16, 2026

I made an app that’s been waiting to be created for over 4 years

I made an app to help ambitious people prevent burnout, find focus, and stay aligned on what matters. A simple ritual I’ve been doing consistently for years. I’m not waiting until I’ve figured everything out to share it with you.
4
May 27, 2026

So much better than streaks

As someone who has been professionally engaged in goal setting and habit building for 7 years (and personally interested for much longer), something that keeps annoying me is the way so many apps seem to try to motivate people using streaks... When in reality, streaks only work for some kinds of habits, and some kinds of goals, and once a streak is broken, your motivation is, too. Streaks are fragile and there's a much better way to think about your goals and habits.
3
March 13, 2026

Ambitious *and* happy! (Yes to both)

Here's a story that seems to be everywhere these days: “You can be ambitious, or you can be happy”. In this episode I explore how you actually *can* be both ambitious and content at the same time – and what it takes to nurture healthy versions of both. When healthy ambition and contentment coexist, that's energy. I've probably experienced every permutation of these personally – would love to hear from you if you've been there, too!
2
March 6, 2026

What do you want?

I'm back – and lately I've been thinking about this question "What do you want?" When I think about what I want for my work, I somehow both know deeply what I want, and at the same time have no idea. So when someone asks me, "What do you want?" my answer varies week by week. In this episode I share a project that almost-perfectly fits my ideal – with one important missing piece!
1
Feb. 20, 2026

Abundate 2.0: For curious people navigating complexity

I'm back (Hedvig here!) and in today's episode I embark on a new journey. Come join me – I'll be learning a lot and I hope you will too.
21
Jan. 24, 2024

Fighting for the rights of Afghan women and girls – with Mina | Ep. #21

This one's been a long time coming... I've been raving about this incredible person to friends and family for months, but this week I'm finally letting some of her light shine on my online networks, too. Meet Mina, an Afghan women's rights activist whom I've had the privilege of working with for just over 6 months now. One thing I'm learning about activism is that this stuff takes time and a LOT of patience. Mina continues to show up for her people and for the country she loves, with good and ...